ResourcesSmall Business Health Care Hub by JPMorganChase
How to know if you should use SHOP
The right SHOP program can give your business access to tax credits, provide an easier way to compare standardized plans, and connect you with the support you need to manage coverage confidently.
Choose the right health insurance advisor for your needs
Enhanced HR support for benefits administration
Small Business Health Options Program (SHOP)
SMALL BUSINESSES WITH 1-50 EMPLOYEES
SHOP is a special marketplace for small businesses to find and buy health insurance for their employees. It offers a variety of plans and potential tax credits to help make coverage more affordable. SHOP is designed to simplify the process of providing health benefits to your team.
Why choose SHOP?
SHOP is ideal for small businesses looking to offer health insurance with potential savings through tax credits.

Consider the trade-offs:
ADVANTAGES
- Eligible small businesses can receive tax credits to lower the cost of coverage
- Offers a range of standardized plans, making it easier to compare options
- Access to support and guidance through the SHOP marketplace
DRAWBACKS
- Plans may not be as tailored to specific needs compared to other options.
- Only available to businesses that meet certain criteria.
To be eligible for SHOP, your business must meet the following criteria:
- Have 50 or fewer full-time equivalent employees.
- Offer health insurance to all full-time employees.
- Enroll at least 70% of your eligible employees in the plan.
For more information, contact your State Department of Insurance or visit the SHOP Call Center.
See other health insurance advisor options
Assistance enrolling with a specific insurance company
- In-depth knowledge of specific insurance products to help design your plan.
- Personalized service and advice tailored to your needs.
- Strong relationships with insurers, potentially offering better rates.
Assistance comparing options and administration
- Access to a wide variety of plans from multiple insurers.
- Skilled in comparing options and negotiating rates.
- Help with plan administration, including employee support.
Enhanced HR support for benefits administration
- Health, dental and other benefits usually available to larger companies.
- Manage payroll, withholdings and W-2 forms.
- Lower premiums and administrative costs.
- Reimbursement accounts and wellness programs.
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